Things I Found | Uncreative Agency edition
Welcome to Things I Found, a celebration of the random, the interesting, the useful, the informative, the beautiful, the funny, the sometimes difficult - and everything in between.
Hello you,
Welcome back to Things I Found: if you’re new here, hiiii! I’m so glad you find your way to this. If you’ve been following this for a while, hi again! So glad you’re here.
The last edition was a tiny love letter to the magic & mayhem of Everything Everywhere All at Once - a, in my humble opinion, fantastic must-watch that has now won a bunch of awards and is nominated for many more. I mean, it is a masterpiece & so ingenious, so go watch it if you haven’t yet.
Ok, enough.
This edition is about something else entirely. This would not be a 2023 newsletter about things found anywhere written by someone who works at the intersection of culture, behaviour, business and technology if it didn’t touch on… AI. I mean, who’s online these days in the creative or tech industries who has not at least seen a dozen diverging opinions on AI and its implication for our jobs and our futures?
My takeaway: if this tech is taking your job, maybe you were never that good, to begin with. Sorry, that was a little mean, but come on! What AI will do is change how we do our jobs. As someone whose entire career has been on the pulse of tech evolution, for me, it feels way more like a complementary set of tools that we still need to learn how to use well rather than a single entity out for humankind. For now, at least.
The key here is that it’s a set of tools. It’s not a single one that will solve all of your problems - or make all of us insignificant at once. The underlying technology we collectively call Artificial Intelligence is powering many, many different tools applied to many, many different situations. In advertising, ChatGPT, Dall·E & MidJourney seem to be the current darlings. And there are many, many others outside our industry too.
Plus, as they are tools, we need to learn how to best handle, how to manage them. (Prediction for a near-future best-selling title: "The AI Manager's Playbook: Tips, Tricks, and Techniques for Success", co-authored with GPT-4).
In any case, since the conversation about the subject seems to be quite unnecessarily serious, I thought it’d be good to bring another angle to you.
Here we go.
I hope you enjoy it. And if you do, share it with someone who might like it too.
The thing I found
The Uncreative Agency, the self-proclaimed first fully automated AI-powered creative agency
I found this…
Snarky & silly.
Why?
Because it is. Because that’s what it’s trying to be.
It’s showing us: oh, really, you think it’s that easy to come up with good ideas?
Here’s what it suggested when I asked for a digital campaign for the upcoming Barbie Movie (which I’m obsessed about but that’s a story for another edition):
See? Silly. Not really original or creative. Over the many prompts I input, maybe a couple of outputs were vague enough to have an inkling of a sentiment that could be developed. But mainly, the ideas were amusing. It kept me wanting to play more, which is a win for the platform.
And with the onslaught of bad news, of seriousness, of ohmygod-now-what? maybe we could actually do with a little silly right now.
So my wish for all of us today is: find your silly somewhere. And play.
How was it found?
Somewhere on LinkedIn.
Thank you for your time today. Hope you have an energising weekend.
Much care,
Nicole Ingra
Freelance Strategy Director & someone who wants to inspire more curiosity, kindness & confidence in the world.
P.S. Send someone a silly text today.
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